March 18, 2010

Things to Consider When Planning to Place AdSense Ads on your Blog

Choose the Right Subject Matter for your Blog

There are no sure way how to gauge how your blog will perform with AdSense ads but there are steps that you can take to ensure that your AdSense-powered blog can gain a good enough number of impressions and clicks to generate a decent income for you.

It is very important that you choose a good subject matter for your blog. The best topic to focus on with your blog is one that you have a deep knowledge of so that your blog will be perceived as an authority blog on the field that you have chosen to write on.

It is essential also that your chosen topic be large enough so you would be able to write a good number of interesting and useful articles about it. A good number of pages containing well-written and original articles will go a long way in drawing a good enough level of traffic to your blog.

You can use a number of Google publishing tools to help you choose the right subject matter that you should blog on. The Google search tool will help you gauge the number of materials already available about the subject matter you are thinking of for your blog.

You can use the Google keyword tool to check on advertiser competition for the keywords that represent your subject matter that you want to focus on in your blog. You can also use this tool to check on the cost per click information for the keywords that you have chosen to target with your blog.

Properly Place AdSense Ads on your Blog Pages

Proper ads placement on your blog pages helps a lot in gaining more clicks from your AdSense ads. Use your best judgement on the best placement of your ads on your blog pages. You can try different ads placement and stick to the placement that generates the most number of clicks.

I have discovered that ads are more likely to be noticed when they are integrated with the text of the articles in my blog. I have also found out that the best color to use for the test of the ads is the default color of the text of the articles. This approach has proven to be effective on my simple web page design that has a left sidebar and the contents on the right side of the blog page.

You can also try using the same color as the links in your blog page for the text of the AdSense ads. This way the ads may not become as obtrusive as it would blend with the rest of the text of the blog pages. Using this technique helps make the ads look more integrated into the contents of the pages of your blog.

Monitor your Blog's AdSense Performance

You can go to Google's AdSense web site to monitor how the AdSense ads on your blog are performing. This tool can show you how much money has been generated by the impressions and clicks that the ads on your blog have generated. The data can be displayed in different time frames like today, yesterday, this week, this month, last month, and all time.

You can also monitor the general performance of your blog using the Google Analytics tool. This tool displays a host of useful data like number of unique visitors, most visited pages, how users reached your pages, and from what locations your readers are coming from.

You can use the Google Webmaster Tools for managing your blog in relation to the Google search engine. Using these tools, you can check for the search keywords used where your blog appeared in Google's search engine results page. You can also check which web sites and how many sites are linking to your blog pages. The Google Webmaster Tools web site is a great place to resolve some issues that your blog may have on how accessible your blog pages are in the Internet.

Know more about AdSense Program Policies

The Google AdSense web site provides a lot of information for site owners of AdSense enabled blogs and web sites. From there, you can learn about the different ads products, rules for displaying the ads on blogs and web sites, and the system for paying site owners for the display of ads on their sites. You can also choose to disallow some ads from being displayed on your blog using the filters that you can use on the AdSense web site.

You should see to it that you follow Google's AdSense policies to ensure that your account remain in good standing with Google. Make sure that you submit all the requirements that Google asks for before you get paid for displaying AdSense ads on your site. Get acquainted with all the policies and procedures for getting the revenues generated by your AdSense ads.

It might interest you to know that Google allows you to get your payment through your local Western Union branch. If you are like me who have no PayPal account, then this is probably the best way to get the money generated from the AdSense ads displayed on your blog.

Know how you can promote your Blog and Web Pages

There are many ways by which you can promote your blog or web pages. You can submit your blog's feeds to feed submission sites in the Internet. A feed is a summary snapshot of your blog that can be used to promote your blog. You should make it easy for your readers to get your feed by putting a link to your feed on all the pages of your blog.

You can also submit your blog's URL to related portals and local directories in the Internet. Aside from promoting your blog, this technique can gain valuable links from sites that have high page ranks in Google. Sometimes, these sites may ask for a reciprocal link which you should oblige especially if the site has a high page rank that can boost the page rank of your blog.

You can also submit promotional articles to article submission sites with a link to your blog in the author's signature. You can also promote particular pages in your blog by submitting a document to a document submission site with links to the pages of your blog that you want to promote.

Importance of Good Planning

Good planning can jumpstart your blog to become a well-performing AdSense web site. Make sure that you choose the right subject matter for your blog, place your ads in the most productive positions and use your blog's color scheme for the text of the ads, monitor the performance of your ads, know more about AdSense program policies, and know how you can promote your blog and your blog's web pages.