The volume of information in the Internet has grown tremendously as it has become so easy for people and businesses to establish presence in the World Wide Web. Not all information that can be found in the Internet is useful though. Sometimes, it takes patience and a good search strategy to find the right information that can help people intelligently approach the challenges that they face.
Most writers will typically have a blog or a personal web site to which he posts articles every now and then. The Internet is a system of connected networks which moves information to and from all corners of the world. It is very easy to setup a free personal web site or blog which can be accessed by anyone that has a computer and an Internet connection.
The coming of the Internet has empowered writers to publish their works cheaply and efficiently. However, the job of the writer does not stop with publishing his work on the Internet. He also needs to perform promotional activities if he wants his work to reach his intended audience.
Before the advent of the Internet, authors had only one master and that was the reading public. Today, the writer needs to balance the demands of their readers for useful and easy to read information with the need to include keywords that would help bring their written works to their readers. As they struggle to make their work more readable and people-friendly, they have to include in their write-ups sometimes unneeded words to make the work more search engine friendly.
The search engines had become a powerful force that writers had to contend with. Without the search engines, it would be difficult for their intended readers to find their work in the Internet. As they rewrite their work to make them play better with the search engines, their readability and usefulness for people are decreased.
Optimizing an article involves including keywords that Internet searchers are expected to use when they go looking for information in the Internet. Writers need to use the exact keyword found on keyword tools if they want their works to be more easily found by their intended audience. Not only that writers need to use other people's words; they also have to use them a number of times in their work if they want them to play well with the search engines.
It is not enough that the writer has posted his article on his blog or web page. He also needs to make sure that his work is indexed by the search engines. His blog or web site needs to be registered with large directories that document all the information that can be found in the World Wide Web. Directories are staffed with volunteers that look over the submitted forms to make sure that the information are accurate and in order.
To have his blog or web site indexed immediately, the writer needs to submit the Universal Resource Locator (URL) of his web site directly with the search engines. The search engines have programs that continuously visit web sites and document the information contained in those sites. They work faster than directories but they can only perform limited analysis of the information as languages have contextual meanings that only human beings can comprehend.
One way to prompt search engines to index new postings is to include a link to the new posting on old pages that have already been indexed. Blogs are more frequently updated than regular web sites so they are indexed more frequently by the search engines. Hence, including a link to the new posting on the writer's blog increases the chance that the new posting will be immediately indexed by the search engines.
Writers can also promote their blogs or personal web sites by submitting articles to article and document submission sites. Article and document submission sites allow authors to submit useful articles or documents in return for a valuable link and prominence in the search engine results. For article submissions, the writer can submit a useful article on his topic of expertise with a link to his blog or personal web site. He can also submit useful documents to document submission sites, but he is not limited as to the number of links that can be placed on the document. Hence, article submission is better at promoting the whole blog or personal web site and document submission performs extremely well for promoting actual web pages on the writer's blog or personal web site.
A feed is a promotional tool that includes brief summaries of the contents of the writer's blog or personal web site. The writer can submit his feed to feed catalog sites where feed readers and Internet browsers go to look for interesting blog articles. He can also submit feeds to search engines and other sites that accept feed submissions. Feeds are flexible promotional tools that can be included in customized user pages bringing information about the writer's works directly in front of the user. Feeds contain links to the pages in the writer's blog or personal web site which when clicked brings the user to the original article or written work.
The writer can also look for forums whose subjects of interest are related to the theme of his blog or personal web site. He can register in such forums and include in his signature the URLs of his personal sites. Some forums will allow the writer to put links to his web pages on his posts provided that he has made a certain number of posts in the forums. Aside from promoting his blog or personal site, the writer can likewise gain valuable links from high valued forums.
The writer can also submit his sites' URLs to local or industry related directories that gather links to relevant sites. There are a number of industry or professional associations that accept links in their web sites. Not only will the writer's site be promoted by submitting links to these sites but his blog or personal web site can also gain valuable links from highly ranked association sites.
These are simple and cheap ways by which the writer can promote his blog or personal web site. He can submit his URLs to international search engines and directories as well as to local, industry or professional association web sites. He can also submit articles with self-serving links to article and document submission sites. He can also submit his blog or web site's feeds to feed submission sites and search engines and he could register with relevant forums and include his links on his signature and postings as long as it is allowed in the forum rules.
Read my other article on practical ways to improve your writing skills at: http://laptopwriting.blogspot.com/2010/11/practical-ways-to-improve-your-writing.html.
Read my other article on how to use Google Docs to promote articles in your personal website at: http://laptopwriting.blogspot.com/2011/12/how-to-use-google-docs-to-promote.html.