December 19, 2009
Google Search Engine Basics for Readers and Writers
Google Search Engine Basics for Readers and Writers opines that while both readers and writers use the Google search engine to undertake the respective tasks that they need to accomplish, writers should be more knowledgeable about it because the writer needs to use it to do other tasks that the reader is not concerned about.
Search engines are one of the most useful tools that are available in the Internet. Google is the number one search engine and the most used by searchers in the Web. It will be a good idea to make both readers and writers better acquainted with the Google search engine and adept at its use if the flow of information is to be facilitated in the Internet.
Readers are mostly involved in searching for information so their primary focus should be to be good at using the Google search capabilities. A lot of information is available in the Internet on how to make better use of the Google search engine. But the choice of the right keywords to use in searching is perhaps one of the most important skills that readers need to develop.
When using the Google search engine, avoid using general terms in looking for the desired information. As much as possible, use specific terms that focus on the problem you are working on. In addition, use as many keywords as you can so that the search engine can zero in on what specifically you are looking for. The more keywords you use, the more specific and targeted the items in the search results page will be.
A good rule of thumb when searching for information is to put yourself in the position of the writer of the article or material you are searching for and try to guess what words he would use in writing the material and predict how he would write a title for his article. Many writers are now aware of the need to write search engine friendly materials and would most likely think of how their readers would search for the materials they are working on. However, not all writers do appreciate the need for their readers to search for the material in order for them to be able to read it. In such a case, the reader must of himself guess what title the writer is likely to give his article and what words of phrases he would most likely use in writing the material or article.
While writers do use the Google search engine to find out what materials have already been written on their topic of interest, they also use Google for other purposes that readers need not be concerned of.
One particular use that writers make of the Google search engine is to find out whether their article had already been indexed by Google. To find this out, writers use the info keyword followed by a colon and then followed by the URL of their article and paste all of these in the Google search engine search box. Google will then show the citations of the material if it was found in the index but will give an error message if the web page on which the material was written was not found on the Google index.
Google needs to find the material the writer has written in order for it to be indexed. The writer can make a link to the new material on a web page that the writer knows had already been indexed by Google. The writer can also make known the existence of the new web page by submitting its URL directly to Google. He can use the Google URL submit page by giving the material's URL and any comment the writer wants to place on the submission page.
Articles need to be updated for several reasons and may be altogether removed from the web server where it resides. Removal of the web page does not automatically remove its entry in the Google index. What happens is that the entry in the Google index still appears in searches made on keywords relevant to the material even though it had already been removed from circulation for quite some time.
Since it takes a while for Google to remove the outdated entry in its index, the writer may tell Google that such pages had already been removed and should no longer appear on any search results. The writer can use the Google URL removal tool to tell Google to remove the material's entry in its index. Google will then remove the material's entry in its index and the material's citations will start to disappear from the search results.
While the material's entry on the Google index had already been removed, the citation for the material may yet still appear on some search results. This is because the citation may still be present in Google's cache. It's difficult to predict how long the entry will stay on the cache but one of the things that a writer can do is to refrain from searching the material so that it won't be referenced anymore and gradually eased out from the cache.
This article focused on the basics of Google search engine for both readers and writers. In sum, the writer needs to have more know-how and be more adept at using the Google search engine as he needs to make use of it for various other tasks that the reader need not be concerned with. He uses it to check on whether his work had already been indexed by Google, to submit the URL of his work, and to request that his work's entry be taken out of the Google index.
Read my article on using search operators to improve Google search results at: http://publishtoweb.blogspot.com/2009/12/use-search-operators-in-your-query-to.html.
You can also read my article Google Tools that Web Writers Need to Know at: http://publishtoweb.blogspot.com/2009/12/google-tools-that-web-writers-need-to.html.