April 22, 2009
Optimizing Personal Web Pages Using Author's Name as Target Keyword
Snapshot of Personal Web Page Optimization Video
I recently undertook a small project to optimize the web pages on my websites using my full name as the keyword target.
While the principles may be the same, search engine optimization work done by professionals for web sites of big companies needs enormously more resources and larger efforts than optimizing personal web pages, which is normally done by the personal web author himself.
While big companies spend a lot of time and money on pinpointing what keyword to target, the keyword to optimize with on personal web pages may at first glance be already evident.
I started by searching my web pages on Google using my full name as keyword and then identified those web pages that are the farthest away from page one of the search page results. I worked on these sub-optimized pages first, and then moved closer and closer to page one where the pages did not really need any optimization.
My main goal was to be able to place as many instances of my keyword on the pages that I have identified to be optimized. In the process, I was able to discover various ways by which the keyword can be placed on the page.
The keyword target can be placed at both the visible and the hidden portions of the page. The visible portion is what the user can see displayed on the browser. The hidden portion includes links, images and Meta tags which can all be employed to insert the keyword that is being targeted.
I found out that I can use the title property of the anchor tag to sneak in my targeted keyword. I also discovered that I can insert my targeted keyword on the alt and title properties of the image tag which I used extensively on my optimization project.
Of course the Meta tags were included in the HTML specifications to provide for a place where the keywords can actually be placed. Meta tags include the description and the keywords tags where the author of the page can provide information about the contents of the web page.
I managed to put in multiple instances of the targeted keyword on the description of some of the pages. I also ensured that the targeted keyword was repeated on the contents of the keywords Meta tag.
Optimizing a web page is not an exact science and it may take a lot of trial and errors to come up with the optimal solution. In addition, the results may not be immediately known and there is a lead time to content with before the optimization results may be gauged.
To test the results of the optimization efforts, a keyword search on the search engine must be made using the keyword target as the search keyword after a good amount of lead time has passed for the search engine to re-scan the changed web page.
The results of my optimization works are clearly evident on the search engine results before and after my personal web page optimization project.
Some of my web pages were found at later pages say page six or seven or even page 10 or 14 before my optimization works. After optimization, all my page results are now grouped closer on pages one to four of the search engine results and the only pages that are still left behind are those pages that I felt need not be optimized. The pages that I have optimized would appear on the first two pages or at worst the third page of the web search results.
But remember that this optimization would work only if the exact keyword used to optimize the page is used in searching for results. A somewhat sub-optimized result may come up if the keyword used for searching is not exactly as the one used for optimization but still the pages will come ahead of the others.