December 30, 2009

How to Get Started with Google Adsense

Google Adsense is Google's advertising program that displays contextual ads on web sites. By simply displaying Adsense ads on your web site, you already gain a small revenue but you get a lot more when a user clicks on the ads that are displayed on your web site. You get a share of the charge Google makes on the advertiser whose ads were clicked by your web site reader.

Long before you get to write content for your web site, you should beforehand research on the keywords that give high cost per click and build your articles using those keywords. This is easier said than done because, it doesn't always happen that the things you want to write about have also high cost per click revenues. But this needs to be done if you want to generate much revenue from your web site.

After writing your content using high cost per click keywords, you would want to review how optimized your article is for the keywords that are targeted. You generally would provide a greater degree of optimization for keywords that are more competitive than others, that is, there are more articles targeting those particular keywords.

You can gain an indication of a keyword's competitiveness by making a Google search using that particular keyword. A large number of documents returned would indicate a high competitiveness score and would generally indicate also a high advertiser competitive score. Advertiser competition is shown in the Google Keyword Tool as a green bar that shows how intense advertiser competition is for the keywords.

You would also want to verify that your article had been successfully indexed by the Google search engine. You can use the keyword info followed by a colon then followed by the URL of your article to check if Google had already indexed your content. You can also check how closer to the initial search results page your article appears by using different keyword combinations. You might want to review that page's optimization if you're not satisfied with how the article ranks in Google's search results page.

To enable your web site to display Adsense ads, you need to open an account with Google Adsense using a Google email address. Once your account is verified, you will be given an Adsense account identification and you can then setup the Adsense ads that will appear on your web pages. There is a lot of different Adsense programs that you can avail of but you can start with the simplest one and that is Adsense for Contents. This will simply display ads on the different parts of your web site.

You can then choose from the many formats of advertisements that will suit the space available in your web pages. Adsense will then generate the codes that you will insert in the different parts of your web page where you would like the ads to appear. Just copy the HTML codes and insert them in the HTML code of your web page.

You can then create channels for managing your Adsense projects. Start with URL channels and add all your web sites where you are showing Adsense ads. Make sure that you activate all the URL channels you have added so that information about them will be included in the reports.

After some time, you will begin to see some statistics on the reports portion of your Adsense page. There is a lot of different reports that you can use to monitor the performance of your Adsense ads. You can experiment on which formats are most effective for particular locations in your web pages.

If your site is hosted freely on Blogger or Google Sites, it is very easy to include Adsense ads on your web pages. Just give your Adsense account identification and the HTML codes are automatically generated and inserted on the space where you want your Adsense ads to appear. You would want to have more visits and therefore more clicks on the Adsense ads on your web pages so you would then look for ways to promote your web site and generate more traffic to your site.

Once you get started with Google Adsense, you can get hooked on it and you would periodically check on how the ads in your web pages are doing. After having used Google Adsense for Contents for sometime, you can then begin to explore other Google Adsense programs.

Read my article on how to add AdSense ads on your Blogger blog feeds at:

December 23, 2009

What and How to Write an Article for your Personal Web Site

An article is a relatively short write-up about something that the writer wishes to tell his readers. An article intended for publication in the Internet should relatively be shorter than an article for a printed magazine. The computer screen is not very well suited to reading a lot of text so the article should not unnecessarily tire the eyes of the reader.

An article has two facets in it: the content and the form. The content is what the writer is talking about while the form is how he organizes the text in the write-up. The physical organization of the text reflects how the writer has organized the ideas in his head.

The content of the article should preferably deal with a single topic only and then further subdivided into at least three up to five components or ideas. This is where discipline and control is required because if the ideas are allowed to flow without control, the article could get longer and may not anymore be suited for publication in the Internet.

I sometimes fall into this trap and lose control of the length of my article so what I do is to package the article into a PDF document, then just write an article about the document which then can be downloaded and read separately outside of the web page. To make the write-up short, unnecessary sentences should be discarded and the sentences should tightly focus on the topic of the article.

You might get into a situation wherein your discussion of one idea gets unreasonably long which gets you a little further from the main topic at hand. In such a situation, what you can do is just make a summary of the long discussion and include that summarized block into your article. Then save the long discourse into another file which could then be further developed and converted into a separate article later.

It is sometimes useful to have the keywords describing the main ideas you want to expound on at the top of the article you are writing. This way, you have a guide on how the article should flow and it helps you focus closely on the topic and avoid introducing matters that are not appropriate to be included in the article.

The form of the article follows how the writer has organized the ideas in his head. The flow of the sentences should closely adhere to the plan of how the writer has subdivided the topic into its components. How the writer has organized the thoughts in his head determines the structure of the article. A natural full stop and start of a new paragraph signals the transition from one idea to another.

It could sometimes happen that a new idea comes up while the writer is in the process of writing the article. If the idea is a major component of the main topic, then a corresponding block of text should be developed and incorporated into the article.

It could happen however that the idea is so outstanding that even the content itself and the treatment of the subject matter could drastically change. In such a situation, there is no alternative but to recast everything that has been written to conform to the new focus and treatment of the subject matter.

It is sometimes helpful to end the article with a repeat of the main idea to give the reader something to remember which could prove useful to him in whatever way possible.

These are my thoughts on what and how to write an article for your personal web site.

Read my other article on multi-platform web publishing using free software on your Vista computer at:

Read an article on a few guidelines on writing translation friendly articles at:

Read my other article on steps to writing and publishing content in the Internet at:

Read an article on the nature and purpose of writing at:

Read an article on the different types of abstract at:

Read an article on how one becomes a writer at:

December 22, 2009

Should you build your Free Personal Web Site on Blogger or Google Sites?

My answer to this question would depend on what kind of free web site you are planning to build. If what you want is a private site for your organizational use where you can control who gets access privileges to users of the web site, then Google sites will be the ideal place to build your web site.

If you intend to make money on your free web site and would like as much traffic as possible, then what you are looking at is a public site that you can monetize and the better place to build your site will be at Blogger.

Blogger is the better site to park your free personal web site if you want maximum exposure to everyone in the world. I have web sites at both Blogger and Google Sites and apparently, Google Sites is not indexed very well by the Google search engine, not as well as Blogger anyway. I sometimes have to put links to my pages at Google Sites on my web pages at my Blogger blog just so that the Google search engine will be able to index my Google Sites pages.

One advantage of Google sites is that authorized collaborators can upload documents as attachments to the information contained on a page. This can be extremely useful for team members who are collaborating on the implementation of organizational programs or projects. For instance, you can prepare a report on the progress of your work and upload it as an attachment which anyone allowed can view.

Another advantage of the Google Sites web page is that you can embed sound files on the web page using an mp3 player widget. Blogger does not provide a built in tool that can be used to play mp3 files on the blog page. You can only embed pictures and videos on a Blogger web page as compared with pictures, sound files and videos for the Google Sites web page.

One difference between the two free site-building places is the degree to which HTML editing is allowed. Blogger gives considerably more leeway into how far the user can edit the HTML behind the formatting of his blog. However, the only thing that you can add are codes that will be applicable to all blog posts because the HTML actually contains template codes for formatting all the pages in your blog.

There are, moreover, a lot of free Blogger templates that can be used by searching the Internet. The only requirement is that the link back to the web site of the template creator is not removed from the template. To use your own template, you have to copy and paste the HTML and CSS codes into the HTML window provided for this purpose.

Google Sites on the other hand provides very limited HTML editing and it focuses only on the content of the web page. However, there is a lot of templates to choose from and the templates are much newer and better looking than the Blogger templates. You can also create two-column pages that look very much the same as the pages of a magazine. This can make your text a lot easier to read so if your page contains a lot of text, you may use multi-column formatting feature of Google Sites.

If what you need is a central place where you can have a readily accessible place to store information for an organizational program or project, your free personal web site would best be built at Google Sites. However, if what you plan is a money-making web site that can have a maximum exposure and generate a lot of traffic, then you will be better off at building your free personal web site at Blogger.

Read my other article on creating free personal web sites at Google Sites and WordPress at:

December 21, 2009

How to Promote your Personal Web Site for Free with Document Submission Sites

Personal web site owners are on the lookout for effective ways to promote their web site for free. Document submission sites are an excellent way to promote their web sites for free without the undesirable effects of using article submission sites.

I do not suggest that you use article submission sites for promoting your web site mainly because you have no control as to where your article will appear. There may be times that your article will find its way in sites that were built only to generate advertising revenues and does not really have any content to speak of but promotional articles for other web sites.

I do suggest promoting your site with document submission sites because they do not share your documents but are very skilled at putting your web page at the front of search engine results page. The strategy to use with document submission sites is to submit really helpful documents to the sites but also claim your reward by also submitting web site promotional articles for your site.

The first thing to do is to search for document submission sites and take a look at the documents submitted at the site. Try to choose a submission sites whose subject matter or topical focus is related to the content of your web site. Choose some really useful documents that you have written that you think would be worthwhile to share with the rest of the world. Convert the document in Microsoft Word or Adobe PDF format and submit it to the document submission site that you have selected.

Before submitting your document, prepare first the requirements for submission and type it in a notepad. This way, you can submit your document straight away without having to think and compose the requirements at the time of submission. The requirements typically include the title of the document, the language in which it is written, the description, the keywords describing the document and the subject area to which the document will fall.

After submitting a few real documents which can prove useful to people searching for information contained in your documents, it is now time to claim a little reward for yourself. The reward can be in the form of free promotion for your web site by submitting a document that contains links to web pages in your web site.

Of course you still have to develop a story around which to build your promotional copy. Make your copy at least one and a half page in size so as not to appear like straight promotional material. Talk about the benefits that readers stand to gain by visiting the pages whose link you have included in the document.

When you are satisfied with the promotional article, prepare a highly optimized description and keyword combination that can propel your web page to the first few pages of the search engine results for the search phrase you are targeting. Convert your article to Microsoft Word or Adobe PDF format and submit it to your chosen document submission sites.

Test your description and keywords for effectiveness by searching for it using your favorite search engine. Make adjustments in the Meta information of your article or you can revise the article itself and submit a revision. Make sure that the article performs well on the search engine's search results page when you search for the keyword phrase you are targeting. If not, make further revisions until you're satisfied with the results.

The key for success in this effort is not to abuse the document submission sites by just submitting promotional articles for your site. Make good at your end of the bargain by submitting first really useful documents that can benefit people who need the information you have. Only submit promotional articles if you have submitted a lot of really useful information already. Being abusive is not good business practice and it won't benefit you in the long term. Give first before you take anything and pretty soon, you will receive a strike of good fortune you have not foreseen. Good luck.

More free ways to promote your personal web site can be found at:

Read an article on how to promote personal web pages that are not indexed by Google at:

December 19, 2009

Google Search Engine Basics for Readers and Writers

Snapshot of Google search page results included in the article Google Search Engine Basics for Readers and Writers

Google Search Engine Basics for Readers and Writers opines that while both readers and writers use the Google search engine to undertake the respective tasks that they need to accomplish, writers should be more knowledgeable about it because the writer needs to use it to do other tasks that the reader is not concerned about.

Search engines are one of the most useful tools that are available in the Internet. Google is the number one search engine and the most used by searchers in the Web. It will be a good idea to make both readers and writers better acquainted with the Google search engine and adept at its use if the flow of information is to be facilitated in the Internet.

Readers are mostly involved in searching for information so their primary focus should be to be good at using the Google search capabilities. A lot of information is available in the Internet on how to make better use of the Google search engine. But the choice of the right keywords to use in searching is perhaps one of the most important skills that readers need to develop.

When using the Google search engine, avoid using general terms in looking for the desired information. As much as possible, use specific terms that focus on the problem you are working on. In addition, use as many keywords as you can so that the search engine can zero in on what specifically you are looking for. The more keywords you use, the more specific and targeted the items in the search results page will be.

A good rule of thumb when searching for information is to put yourself in the position of the writer of the article or material you are searching for and try to guess what words he would use in writing the material and predict how he would write a title for his article. Many writers are now aware of the need to write search engine friendly materials and would most likely think of how their readers would search for the materials they are working on. However, not all writers do appreciate the need for their readers to search for the material in order for them to be able to read it. In such a case, the reader must of himself guess what title the writer is likely to give his article and what words of phrases he would most likely use in writing the material or article.

While writers do use the Google search engine to find out what materials have already been written on their topic of interest, they also use Google for other purposes that readers need not be concerned of.

One particular use that writers make of the Google search engine is to find out whether their article had already been indexed by Google. To find this out, writers use the info keyword followed by a colon and then followed by the URL of their article and paste all of these in the Google search engine search box. Google will then show the citations of the material if it was found in the index but will give an error message if the web page on which the material was written was not found on the Google index.

Google needs to find the material the writer has written in order for it to be indexed. The writer can make a link to the new material on a web page that the writer knows had already been indexed by Google. The writer can also make known the existence of the new web page by submitting its URL directly to Google. He can use the Google URL submit page by giving the material's URL and any comment the writer wants to place on the submission page.

Articles need to be updated for several reasons and may be altogether removed from the web server where it resides. Removal of the web page does not automatically remove its entry in the Google index. What happens is that the entry in the Google index still appears in searches made on keywords relevant to the material even though it had already been removed from circulation for quite some time.

Since it takes a while for Google to remove the outdated entry in its index, the writer may tell Google that such pages had already been removed and should no longer appear on any search results. The writer can use the Google URL removal tool to tell Google to remove the material's entry in its index. Google will then remove the material's entry in its index and the material's citations will start to disappear from the search results.

While the material's entry on the Google index had already been removed, the citation for the material may yet still appear on some search results. This is because the citation may still be present in Google's cache. It's difficult to predict how long the entry will stay on the cache but one of the things that a writer can do is to refrain from searching the material so that it won't be referenced anymore and gradually eased out from the cache.

This article focused on the basics of Google search engine for both readers and writers. In sum, the writer needs to have more know-how and be more adept at using the Google search engine as he needs to make use of it for various other tasks that the reader need not be concerned with. He uses it to check on whether his work had already been indexed by Google, to submit the URL of his work, and to request that his work's entry be taken out of the Google index.

Read my article on using search operators to improve Google search results at:

You can also read my article Google Tools that Web Writers Need to Know at:

December 17, 2009

How to Fix Two of Your Vista Computer's Sound Problems

snapshot of the cover of the document on How to Fix Two of Your Vista Computer's Sound Problems

"When I record something on my Vista computer using my microphone, the output is barely audible. I don't understand why I can record my voice but I can't hear it on the speakers of my Vista computer." These are two of the complaints that you will often hear from Vista computer owners.

Microsoft has changed both the contents and the look and feel of the Windows control panel in the Vista operating system. And with it Microsoft also changed how sound configuration is setup further confusing the Vista computer owners.

Apparently, how sound setup is configured in the Vista control panel would differ depending on what sound hardware was used to build the Vista computer. Confused Vista computer users are now looking for help on how they can fix their Vista computer's sound problems.

If you're using SigmaTel hardware on your Vista computer, your computer's microphone volume is set to low by default and you have to do a little tweaking in the control panel to raise the microphone volume to an acceptable level. By default also, the input monitor in the Sound properties of the Vista control panel is set to off. You have to turn it on in if you want to hear yourself singing your favorite karaoke song.

I have created a PDF docment containing articles on how you can increase the volume of your Vista computer microphone and turn your Vista computer's input monitor on. The articles detail the step by step process on how the settings are changed in the Vista computer's control panel.

Please note that these solutions will work only if your computer came with a SigmaTel sound hardware. So if your computer's sound device is not SigmaTel, there's a lot of information in the Internet that can help you solve your problem.

You can download the PDF document on how to fix your Vista computer's sound problems at:

Or, you can read the two articles that comprise the how to fix Vista's sound problems PDF document separately by following these links:

How you can Increase the Volume of Your Vista Computer's Microphone

Why Can't I Hear my Microphone on the Speakers of my Vista Laptop?

Read an article on how to shield your Vista laptop from attacks with a wireless DLink router at:

Read an article on why your Gateway Vista laptop using a DLink DIR-300 wireless router can't connect to the Internet at:

Read an article on how to do some useful tasks with your Vista computer at:

Read an article on how to use the desktop features of your Vista computer at:

December 13, 2009

How you can Get More Years of Useful Life from your Laptop

While you can take some steps to get more years of useful life from your laptop, it is true however that doing so would involve some upfront costs.

Should you have your broken laptop repaired or would you rather buy a new one? A few simple ideas for lengthening the life of your laptop may mean not having to deal with this question later on.

You already know the basics of taking care of your laptop. You normally would not leave your laptop on places where it might be stolen or where it might fall down or where it might get wet or where someone may accidentally sit on it. You already know that the laptop bag was made to provide basic protection for your laptop so you diligently use it when taking your laptop outside or bringing it with you on a long trip. Of course you would not let small children play with your laptop or expose your laptop to extreme temperatures whether hot or cold.

But there are other not so intuitive ways of prolonging the life of your laptop that you may not be aware of. So here are some points that you might want to consider if you want to get more years of useful life from your laptop.

If you're using your laptop in places where it can become extremely hot, you can use a laptop cooler to keep the heat from accumulating at the back of your laptop. A basic laptop cooler simply affords space where your laptop can breathe to prevent the back of your laptop from getting too hot. More sophisticated coolers provide small fans that drive away the heat from the back of your laptop but they have to draw power from the USB connection in your laptop.

Your laptop's keyboard and pointing device are both expensive and fragile components while those used for desktops are cheaper and more durable. So, when using your laptop at home, connect both a USB keyboard and mouse on your laptop. They are easier to use and less expensive to replace. And you can probably work faster without having to worry about having to replace them when they break down.

If dust is a problem where you use your laptop, make an effort to dust off your laptop's keyboard to prevent dust from setting in underneath. Dust can prevent good contact on the switching mechanism under the keyboard and can make some keys dead or unusable. You can purchase a USB powered vacuum cleaner that can suck the dust that have settled between the keys of your laptop's keyboard.

The DVD ROM drive that came with your laptop should never be used for high volume copying of writing. If you need to do high volume DVD or CD writing, then it might be a good idea to buy an external DVD ROM drive that can be connected to one of the USB ports in your laptop. You can then use the external drive for high volume writing and use the internal drive only occasionally.

When you're using your laptop at home, connect an external portable speaker to the audio out port of your laptop. This way, you'll have better sound quality and you'll be able to extend the life of your laptop's speakers. It will also safeguard your laptop's internal components from the vibrations caused by the internal speakers. An external portable speaker would not significantly affect your electric power consumption.

Getting more years of useful life from your laptop invariably involves some costs. One setback for implementing these measures is that there will be a considerable drain on your laptop's battery. But if you're using your laptop at home most of the time, then you can always connect your laptop to the electrical outlet. Your laptop's power consumption is just minimal compared with other electrical appliances so the impact to your power bill can be negligible. To save on electricity, power on your external DVD ROM drive only when you're going to use it.

Another drawback would be the cost of the additional equipment that you have to buy. Well, if your laptop is critical to your livelihood or if you use your laptop for doing your job, then everything that is necessary for your laptop to be in top shape must be done. Compare the value of the opportunity and time that you stand to lose when your laptop suddenly breaks down. I think it would be far greater than the amount that you have to spend upfront for the additional equipment.

With computers, it is sometimes preferable to buy a new unit than have your broken-down unit repaired. You might find yourself thinking of buying a new unit when you find out how much the repair would cost. The upfront cost of additional equipment can serve as insurance that can extend further the time that you need to buy a new computer.

The best thing that can happen is that you will want to replace your laptop after having served you well without ever having to break down. These simple little steps might just help you achieve that goal.

Read my article on a common sense approach to investing on a laptop at:

Read my other article on whether your laptop is getting obsolete or not at:

Read my other article on laptops may yet survive despite the tablet onslaught at:

Read an article on how to safeguard personal files on your computer at:

Read an article on how you can keep your hard disk lean and clean to extend the useful life of your Vista laptop at:

Steps to Writing and Publishing Content in the Internet

snapshot of web page included in the article Steps to Writing and Publishing Content in the Internet

Posting Content to the Web

Writing content for the Internet requires additional steps that you normally would not consider when writing for any printed or broadcast medium. Aside from observing the tenets of good communication that you have been taught about, you also need to make sure that your content can be easily found by your readers.

The Internet has become a jungle of different media trying to catch the surfer's attention and without the search engines, looking for the right information would indeed become a painstaking effort. If you would be writing a lot of materials that are intended to be published in the Internet, it would be a good idea to familiarize yourself with how the search engines work and how you can make your writing search engine friendly.

You will often find yourself deciding in either the search engine or the user's favor when editing your written work. You now have two conflicting interests to serve and you are required to strike a happy balance between the needs of your readers and the requirements of the search engines to come up with a written output that works when published in the Internet.

You basically start with an idea for a written output in your head as all writing usually starts. Next, you make a search for similar articles that are already posted on the web so that you won't be unwittingly repeating what others have already said. Your writing topic will evolve into something more concrete as you go on doing your research.

Then you need to find out what people are looking for in regard to the topic that you have chosen to write about. For this purpose, you need to use the available tools in the Internet to provide you with an indication of what angle or treatment of your subject matter would likely become a hit with your readers. The Google keyword tool is a good example of a free tool that you can use for this purpose.

Knowing what your readers want will also give you some ideas about the keyword phrases that you need to insert in your write-up to ensure that your article will be found by the search engines when your readers search for information related to your subject matter. You then proceed with writing your content with a firm grasp of both the needs of your readers and the requirements of the search engines in your mind.

When editing your work, you need to consider the needs of your readers, the peculiarities of getting information using the computer monitor and how likely the search engine will select your work from the countless materials that are posted in the Internet. Your written output should be easy to read and full of useful information for your readers. You need to structure your work to conform to the limitations of the computer screen. And you need to make sure that your output contains the correct keywords in just the right amounts so that the search engines will be able to select your work when your readers go searching for information regarding your chosen topic.

Having been satisfied with your work thus far, you post your write-up on a web page to make it available in the Internet. The next step is to test how your work performs with the search engines by searching for your work using the keywords you have used in your article. You may need to fine tune your keywords to make sure that search engines return your work when your targeted keywords are used by your readers.

Your next job is to monitor how your article is doing and who are the people who are reading your work. If you're not satisfied with your work's performance in the web, you may need to modify your work, post it again and check its performance to determine if you need to do additional fine tuning on your work.

Essentially, writing content for the Internet entails additional work for the writer. However, the writer is more empowered and has the necessary tools to ensure that his work reaches its intended audience. In addition, there is the possibility for the writer to earn money for his work when the web site where the work is published displays advertisements alongside the article.

So this is how basically one goes about writing and publishing content for the web. While the Internet empowers the writer with the capability to publish his work easily and cheaply, it however imposes additional steps that need to be done to enable the work to become a successful publication effort.

Read my other article on writing for the Internet at:

November 28, 2009

Optimizing A New Personal Web on a Budget

Optimizing a personal web site for search engines presents a unique challenge as compared with business or commercial sites that need a whole team of SEO experts working on nothing else but to make sure that the web site is prominently positioned on search results returned for the keyword phrase being targeted.

The most limiting factor that personal web sites faces is the lack of financial resources do undertake the search engine optimization project. A second but less significant difference but more favorable for personal web site owners is that the keyword phrase that the site seeks to target is not as competitive as those of the bigger web sited. A third and likewise favorable difference for the personal web sites is that the web site being optimized is typically less small and the task can be easily undertaken by one person.

Perhaps the most important factor that should be well taken care of beforehand is the clarity of the keyword phrase being targeted. This is to make sure that there are enough and definite keyword phrases to work on when building the landing pages.

Start by reviewing the on-site landing page for congruence with search engine optimization principles. Make sure that the description Meta tag contains the keyword phrases being targeted. Next review the text on the on-site landing page. Make sure that the most important keyword phrase is used in this landing page. Put the keyword phrase on the title tag as well as on the title of the text on the landing page. Ensure also that the keyword phrase is used on the headings of the on-site landing page.

The next thing to do is to write off-site landing pages that can be posted on any of your other web sites that are older than the one being optimized. Off-site landing pages are highly optimized pages that are strategically posted on other older web sites which have a greater chance of being placed prominently on the initial search engine results pages. They will contain a link that will point to the web site being optimized. Make sure that the linking phrase used for this link matches the title of the on-site landing page. As many off-site landing pages may we written and posted as there are keyword phrases that are being targeted. The important thing here is to focus each off-site landing page on just one keyword phrase that is being targeted.

Off-site landing pages accomplish two things. First, they provide a means to enable more prominent search engine results placement that the new web site cannot hope to accomplish. Secondly, it provides for a means to establish a valuable link to the new web site which would hopefully add to the new site's page rank.

The next thing that needs to be done is to write landing page articles and post these to article submission web sites that provide effective search engine placement services. By submitting highly optimized landing pages to these web sites, the opportunity of landing on the first few pages of the search engine results is increased tremendously. This is because the developers of these web sites know how search engine works and they have this uncanny ability to place high on the search engine results pages. Submission of highly optimized landing pages to these sites can tremendously push the landing page higher on the search engine results especially if the keyword phrase being targeted is a highly competitive one.

Submitting highly optimized short news items to announcement services could provide an added boost to the traffic that can be pushed to the new web site. These services also have their own way of ranking high in search engine results so it would really be a waste of free resources not to use them. Again, as many highly optimized short news releases should be submitted with each one targeting a particular keyword phrase.

The last activity which could take a lifetime to accomplish is to continuously monitor the ranking of the landing pages on the search engine results pages and to adjust keyword parameters in the text or Meta information of both on-site and off-site landing pages.

Finally, let me reiterate the old SEO adage that all your efforts will be thrown to waste if you happen to target the wrong keyword phrase. However, as humans we are bound to make this mistake which means that we have to start again from the beginning and redo all the landing pages using the correct keyword phrases. But the best reward for making this mistake is the tremendous increase in know-how and the phenomenal increase in confidence that we develop as we pursue our goal of conquering the search engine.

Lastly, I leave this word of wisdom to you search engine optimization practitioners: Conquering the search engine is like Don Quixote fighting the windmill; that makes SEO work really challenging.

April 22, 2009

Optimizing Personal Web Pages Using Author's Name as Target Keyword

Snapshot of Optimizing Personal Web Pages Using Author's Name as Keyword Video

Snapshot of Personal Web Page Optimization Video

I recently undertook a small project to optimize the web pages on my websites using my full name as the keyword target.

While the principles may be the same, search engine optimization work done by professionals for web sites of big companies needs enormously more resources and larger efforts than optimizing personal web pages, which is normally done by the personal web author himself.

While big companies spend a lot of time and money on pinpointing what keyword to target, the keyword to optimize with on personal web pages may at first glance be already evident.

I started by searching my web pages on Google using my full name as keyword and then identified those web pages that are the farthest away from page one of the search page results. I worked on these sub-optimized pages first, and then moved closer and closer to page one where the pages did not really need any optimization.

My main goal was to be able to place as many instances of my keyword on the pages that I have identified to be optimized. In the process, I was able to discover various ways by which the keyword can be placed on the page.

The keyword target can be placed at both the visible and the hidden portions of the page. The visible portion is what the user can see displayed on the browser. The hidden portion includes links, images and Meta tags which can all be employed to insert the keyword that is being targeted.

I found out that I can use the title property of the anchor tag to sneak in my targeted keyword. I also discovered that I can insert my targeted keyword on the alt and title properties of the image tag which I used extensively on my optimization project.

Of course the Meta tags were included in the HTML specifications to provide for a place where the keywords can actually be placed. Meta tags include the description and the keywords tags where the author of the page can provide information about the contents of the web page.

I managed to put in multiple instances of the targeted keyword on the description of some of the pages. I also ensured that the targeted keyword was repeated on the contents of the keywords Meta tag.

Optimizing a web page is not an exact science and it may take a lot of trial and errors to come up with the optimal solution. In addition, the results may not be immediately known and there is a lead time to content with before the optimization results may be gauged.

To test the results of the optimization efforts, a keyword search on the search engine must be made using the keyword target as the search keyword after a good amount of lead time has passed for the search engine to re-scan the changed web page.

The results of my optimization works are clearly evident on the search engine results before and after my personal web page optimization project.

Some of my web pages were found at later pages say page six or seven or even page 10 or 14 before my optimization works. After optimization, all my page results are now grouped closer on pages one to four of the search engine results and the only pages that are still left behind are those pages that I felt need not be optimized. The pages that I have optimized would appear on the first two pages or at worst the third page of the web search results.

But remember that this optimization would work only if the exact keyword used to optimize the page is used in searching for results. A somewhat sub-optimized result may come up if the keyword used for searching is not exactly as the one used for optimization but still the pages will come ahead of the others.

March 25, 2009

Lesson in Optimizing Web Page Using Keyword Density

I recently optimized some of my web pages by increasing their keyword density and checking over a period of time how my pages performed in the Google's search results page. There were indeed some improvements so I came to conclude that search engine optimization (SEO) does work.

What I did was not SEO per se but just plain and simple optimization focusing mainly on keyword density or the number of times the keyword is repeated on a page. I found out how important it is that the phrase be typed exactly as how it appeared on the page or the results will not be acceptable.

In other words, if the words in a phrase are not typed in exactly the same order in Google's search bar, the search results will not be as expected. The lesson to be learned here is that if there is a possibility that a user will type the phrase with a different word order, then several occurrences of inverted word order phrase must also be present in the page.

I used my name as the keyword phrase in my articles and videos and made sure that my full name together with the middle initial is repeated at least twice on the web page. I found out that using only my first or last name or omitting the middle initial will not produce the expected results. Inverting the order of my first and last name will also not bring about a better placement on the search results page.

Using only either my first or last name did not bring out any of my web pages. With the first and last name in correct order without the middle initial, my web pages managed to come out on page 2 of the search results. With the order of my first and last name inverted, my web pages started to appear on page 4 of the search results. But with my full name in correct order and my middle initial included, my web pages came out on page 1 of the search results.

So if you will be using a phrase as a keyword for optimizing your page, be aware that keyword order can affect the results returned by Google. When choosing a keyword phrase, we must use it in the order that it will most likely be typed by the user.